Job Information
Carnival Cruise Line Media & Advertising Analyst in Miami, Florida
Job Description
The Analyst, Media and Advertising is responsible for facilitating measurement reporting, and mining for key insights from campaign performance related to Carnival Cruise Line's advertising campaigns. This includes online and offline paid media placements and holistic campaign performance (paid/owned). The incumbent in this role plays an integral part in developing holistic campaign measurement frameworks and implementing optimizations to drive positive campaign performance. The Analyst, Media and Advertising works collaboratively with the planning and digital teams to understand media plans and investments across channels.
Job Functions:
Collaborates with internal and external media teams to evaluate and analyze paid media and advertising performance for Brand, Casino, Shorex, Product, and other internal initiatives. Reports and delivers insights leading to opportunities for optimizing partners, targets, and tactics and troubleshoots data discrepancies. Develops strategic testing plans and aligns on appropriate key performance indicators (KPIs), ensuring that campaign goals are met.
Analyzes creative messaging performance, delivers reports, and identifies testing opportunities. Partners with broader marketing team to understand what messaging tactics and executions are working best and adjust as necessary.
Supports larger media initiatives, such as the creation and use of a MMM and/or MTA, which involves working with cross-functional teams.
Develops tracking and reporting requirements and implements custom tracking parameters, including appropriate media tagging and proper naming conventions to ensure ease in understanding performance.
Other duties as assigned, such as billing.
Required for all Jobs:
Performs other duties as assigned.
Complies with all policies and standards.
Qualifications:
Education: bachelor’s degree in advertising, marketing or data analytics required
Work Experience: 3+ years media and/or marketing utilizing technology and marketing analytics to understand campaign performance required.
Knowledge, Skills & Abilities:
Proficient in Microsoft Office Suite (expert in Excel)
Site Catalyst (or similar)
Tableau, SQL, Tealium, DFA, DMP
Google Analytics 360 and Google Campaign Manager
Must have clear understanding of site tagging.
Knowledge of full funnel media, both data-driven and technology-oriented.
Ability to work cross-functionally with media, marketing, business intelligence, as well as external ad agencies, to drive brand awareness, brand consideration and cruise booking.
Experience in online advertising/media, channel marketing, off-line advertising/media and/or consulting
Proven track record of communicating actionable insights verbally and in writing.
The ability to successfully prioritize and manage multiple projects in a deadline-driven environment is critical.
Exhibit enthusiasm, passion, creativity, and commitment.
Physical Demands: Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.
Travel: Less than 25% with shore based travel likely.
Work Conditions: Work primarily in a climate-controlled environment with minimal safety/health hazard potential.
The range for this role’s salary $51,600-$75,300 Offers to the selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.
At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival’s discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:
Health Benefits:
Cost-effective medical, dental and vision plans
Employee Assistance Program and other mental health resources
Additional programs include company paid term life insurance and disability coverage
Financial Benefits:
401(k) plan that includes a company match
Employee Stock Purchase plan
Paid Time Off
Holidays – All full-time and part-time with benefits employees receive days off for 7 company-wide holidays, plus an additional floating holiday to be taken at the employee’s discretion.
Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.
Sick Time – All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.
Other Benefits
Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
Personal and professional learning and development resources including tuition reimbursement
On-site preschool program, wellness center, and health clinic at our Miami campus
#LI-GS1
#LI-Hybrid
About Us
In addition to other duties/functions, this position requires full commitment and support for promoting ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.
Carnival Cruise Line is the most popular cruise brand in North America and operates a fleet of ships designed to foster exceptionally safe, fun and memorable vacation experiences at an outstanding value. Our employees have a responsibility to be accountable for all actions. We consider the environment in all aspects of our business and have a responsibility to put safety and sustainability first. We live and share a positive attitude which is based on fostering an environment of inclusion, trust, a willingness to listen, openness and integrity. Doing this helps us to achieve our ultimate goal, which is to include FUN in everything we do! Speaking of fun, we are officially certified as a Great Place to Work aboard our ships as well as in our global corporate headquarters!
Carnival Corporation & plc and Carnival Cruise Line is an equal employment opportunity/affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical orsensory disability, or any other classification protected by applicable local, state, federal, and/or international law.
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